Emotion in Web Design
Emotion has been the missing ingredient in web design for much of its evolution. We have focused on usability, and design as an art. However, there is a growing consensus that emotion is one of the most important "features" in any business-to-consumer website. Why?
Emotion breathes life into web design, giving it personality and life. Since our introduction to any online business is largely through its design, it needs to convey the personality, warmth, and vigor of the real life people it represents.
Here is an interesting article on how emotion contributes to the success of travel web design. Vacation travel is an emotionally charged decision, and good web design responds to that need. A good read!






